Opening New Export Markets for Iranian Chicken Paws

Based on conducted studies, the export of Iranian chicken paws, despite existing challenges, holds significant potential for expansion into new markets. The key to successfully opening new export markets for chicken paws lies in a combination of quality enhancement, intelligent marketing, and a deep understanding of international standards

Analysis of New Target Markets for Iranian Chicken Paw Exports

To expand exports, the first step is identifying and analyzing potential markets. Although traditional destinations like Vietnam, Myanmar, Malaysia, Thailand, and Hong Kong are important, discovering new markets can exponentially increase profitability. Countries in the Persian Gulf region, Central Asia, and Eastern Europe are among the high-potential markets showing growing demand for protein products

Key Strategies for Penetrating New Markets

• Analyze Competitors and Local Needs

• Before entering, the target market must be carefully analyzed. Consumer behavior, specific sanitary standards of that country, and the activities of competitors like Turkey and Brazil should be thoroughly examined.

• Adapt the Product to the Target Market

• It might be necessary to adapt the product regarding taste, size, or even packaging type to suit the new market’s preferences. For example, some markets value larger chicken paws (Grade A) without any lesions or discoloration (“foot pad lesions”) more highly.

• Diversify Markets

• Avoiding dependence on one or two specific markets significantly reduces your business risk. Developing several markets simultaneously in different geographical regions is an intelligent strategy

Practical Solutions for Opening New Export Markets

After identifying markets, it’s time to implement practical solutions for penetration and establishing a presence within them

• Participate in International Exhibitions: Active participation in specialized food and protein product exhibitions provides an unparalleled opportunity to introduce Iranian chicken paws to foreign buyers and establish direct contact with them.

• Utilize B2B Platforms and Digital Marketing: Nowadays, many business negotiations occur on online platforms.

• Establish Local Distribution Networks: Collaborating with reliable distributors and sales representatives in the target country.

• Build a Strong Brand (Branding): International buyers trust brands that are traceable and have a positive reputation. Professional branding for Iranian export chicken paws is a essential long-term investment.

• Quality Assurances and Documentation: Providing health certificates, product analysis (such as moisture percentage and breakage).

Quality and Sanitary Standards for Competing in Global Markets

Failure to adhere to quality standards is the biggest obstacle to opening new export markets for chicken paws.

Summary

Roadmap for Opening New Markets

Section Key Action Objective

Market Research Identify high-consumption countries and analyze their import regulations Reduce the risk of entering an unsuitable market

Quality Enhancement Invest in controlling “foot pad lesions” and freezing standards Increase competitiveness and gain trust

Marketing Attend international exhibitions and use digital platforms Introduce the product and establish connections with buyers

Documentation Obtain the IR export code and provide health certificates Alleviate buyer concerns regarding product quality and health

Network Development Collaborate with local distributors in target countries Facilitate the distribution and sales process

The export of Iranian chicken paws to new markets, despite challenges such as intense competition and stringent standards, is entirely achievable with strategic planning, a focus on quality, and aggressive marketing. The ultimate key is transforming Iranian export chicken paws from a raw commodity into a product with a reputable and trustworthy brand internationally.

For all traders and merchants involved in exporting chicken paws, having a business partner capable of production, supply, sales, logistics, and export is undoubtedly a great opportunity

NONADSHOP

leveraging its production and sales capabilities, invites all global traders and buyers to collaborate