Operational Roadmap for Chicken Feet Exports
Unexplored Opportunities

Introduction

 Beyond a Simple Export
Exporting chicken feet from Iran is not just a commercial transaction; it is a complex value chain where success requires overcoming operational challenges and uncovering hidden opportunities. While most discussions focus on major markets such as China

Secondary Markets

The Untapped Gold
Instead of focusing solely on highly competitive markets like China and Hong Kong, attention can be directed toward higher value-added destinations:

• African countries (e.g., Angola and Ghana)

• These markets, with their traditional demand for low-cost protein products, represent potential buyers often overlooked.

• Southeast Asian countries (e.g., Vietnam and the Philippines)

• These markets serve not only as end consumers but also as redistribution hubs to neighboring countries.

• Processed industries

• Semi-processed exports (such as cooked or seasoned chicken feet) to European countries can generate significantly higher profits compared to raw exports

Logistical and Supply Chain Challenges

The Main Weakness
One of the rarely discussed issues lies in cold chain logistics:

• Cold storage at ports: Delays in loading and clearance can reduce product quality due to temperature fluctuations in intermediate storage facilities.

• Choice of transportation method: Using combined transport (truck + ship) for distant destinations is often more cost-effective but requires precise coordination to maintain the cold chain.

• Cargo insurance: Specialized insurance for frozen products covering risks such as power outages or technical failures during transport is an essential yet often neglected factor.

Trade Diplomacy and Buyer Relations

The Unwritten Art
Finding a reliable buyer is only half the journey. The crucial and less-discussed part is managing the relationship:

• Sample testing: Sending a sample that accurately represents the entire shipment is an art in itself. Many consignments are rejected because of quality differences between the sample and the bulk shipment.

• International contract drafting principles: Including terms such as Free on Board (FOB) or Cost, Insurance & Freight (CIF), as well as provisions for third-party quality inspection (e.g., SGS), helps prevent future disputes.

• Business culture of target markets: For instance, Chinese buyers are known for their strictness with sanitary documentation, while Russian buyers may place more emphasis on delivery flexibility.

Critical Technical Notes in Processing

The Secret to Market Survival
Beyond washing and freezing, there are small yet decisive technical details:

• Moisture control: If moisture levels remain high after freezing, freezer burn may occur during transport, severely damaging the appearance and quality of the product.

• Cutting style and appearance: Different markets have different preferences—some demand a clean cut with no leg residue, while others prefer larger sizes.

• Packaging quality: Using first-grade food-grade plastics that do not crack at extremely low temperatures is crucial to preventing secondary contamination.

Conclusion

Turning Challenges into Competitive Advantage
Successful chicken feet exports from Iran cannot rely solely on superior quality and competitive pricing. Lasting success lies in smart management of logistical challenges, mastery of trade diplomacy, and meticulous attention to technical details often overlooked in general discussions. By focusing on these hidden aspects, Iran can surpass regional competitors and secure its share in this highly competitive market.

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