Comparison of the Quality of Iranian Chicken Feet with Global Competitors in the Malaysian Market

 

Introduction

Iranian chicken feet are one of the valuable agro-livestock products that, in recent years, have gained a special position in the export of protein-based products, particularly to Asian countries. One of the most important and growing markets for this product is the Malaysian chicken feet market. Since Malaysia is a Muslim country with a high demand for halal products, Iranian chicken feet can compete with global rivals such as China, Brazil, and Thailand.

This data examines and compares the quality of Iranian chicken feet with those of competing countries and analyzes the advantages of exporting this product to Malaysia.
Undoubtedly, up-to-date content in the field of Iranian niche export commodities offers valuable insights and an expanding outlook for all active traders

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relying on these factors, strives to enhance its role in international export, marketing, and sales, while welcoming and supporting all traders and businessmen interested in participating in the export of this product

Comparison of the Quality of Iranian Chicken Feet with Global Competitors in the Malaysian Market

The Importance of Exporting Iranian Chicken Feet to Malaysia

The Malaysian market is an attractive destination for Iranian chicken feet exports due to several reasons

• High demand for chicken feet in the food industry, soups, and street food.

• Use of natural collagen in chicken feet for pharmaceutical and cosmetic industries.

• Malaysian culinary culture, where chicken feet are considered a popular dish.

• Strong emphasis on halal products, where Iran holds a competitive advantage.

Quality of Iranian Chicken Feet Compared to Competitors

Iranian Chicken Feet

• Natural texture and authentic taste due to the absence of hormones and harmful chemicals.

• Halal and slaughtered according to Islamic standards, meeting Malaysian market requirements.

• High levels of collagen and protein, making them valuable for both food and cosmetic industries.

• Competitive pricing relative to product quality.

Chinese Chicken Feet

• China is the world’s largest exporter of chicken feet.

• Consistent quality, but the use of additives and antibiotics has raised concerns in Islamic markets.

• Holds a significant share of the Malaysian market, yet Muslim consumer sensitivities create an opportunity for Iran.

Brazilian Chicken Feet

• Brazil is a major hub for poultry production and by-products.

• Brazilian chicken feet are competitively priced but lack consistent taste and quality.

• Some Asian markets express doubts about halal compliance and slaughtering processes.

Thai Chicken Feet

• Thailand is advanced in packaging and industrial processing.

• Thai chicken feet are visually appealing, but the use of additives makes them less natural compared to Iranian chicken feet.

• They have a strong presence in the Malaysian market, though higher production costs lead to higher prices.

Competitive Advantages of Iranian Chicken Feet in the Malaysian Market

 

• Halal Certification: A key criterion for Malaysian consumers and importers.

• Natural Taste and High Quality: Welcomed by Asian markets.

• Collagen and Nutritional Value: Strong appeal for both food and cosmetic industries.

• Competitive Pricing: Lower production costs strengthen Iran’s position against competitors.

• Compliance with Hygiene Standards: With proper packaging, Iranian chicken feet can compete globally.

Challenges of Exporting Iranian Chicken Feet

Despite its advantages, exporting Iranian chicken feet to Malaysia faces certain challenges

• Weak branding and international marketing strategies.

• Limited modern processing and packaging facilities compared to competitors.

• Logistical and transportation difficulties along the Iran–Southeast Asia route.

• Intense competition from strong exporters such as China

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Conclusion

With features such as high quality, affordable pricing, halal compliance, and nutritional value, Iranian chicken feet have the potential to gain a larger share of the Malaysian chicken feet market. Although global competitors like China, Brazil, and Thailand maintain a strong presence, Iran can strengthen its position by focusing on competitive advantages, improving packaging, and enhancing branding, ultimately becoming one of the main suppliers of chicken feet in Malaysia.

Finally, it must be noted that despite the challenges facing traders in exporting this product, relying on relevant experience remains a key factor in expanding activities within this specialized export sector.

Nonadshop Trading Group

 by capitalizing on these strengths, possesses strong capabilities in product export and international sales and can play an active role across all stages of the production-to-sales chain.